35 - Unleashing the Power of AI: A Data-Driven Revolution in Marketing

In this episode, host Dean Guida interviews Benjamin Filip, Director of Analytics at The Merkle and a data analytics and AI expert with over 15 years of experience. They discuss the evolving role of AI in analytics, especially in marketing modeling and attribution. Benjamin shares real-world examples, including a telecom project that doubled marketing ROI, and highlights AI’s strengths in automating tasks but stresses the need for human expertise. The conversation covers AI’s limitations, adoption challenges, data reliability, and the future of jobs.